Emotional Pantone

A couple of weeks ago I saw on TV a little bit of Eternal Sunshine of the Spotless Mind. As I was watching I started to remember how I loved that film the first time I saw it. I thought it was amazing how that wonderful couple (Gondry/Kaufman) managed to create Lacuna Inc, something that I guess we all have wished it existed at some point of our lives. I was happy to see that Jim Carrey was a surprisingly perfect fit for the Joel character, same goes to Mark Ruffalo, Kirsten Dunst and (creepy) Elijah Wood, and specially I loved Clementine, that "fucked up girl looking for her own peace of mind", that had so much yet so little in common with me.

Anyway. Clementine's hair-color changed depending on her mood. When she and Joel meet on the train she was wearing it blue, Blue Ruin. This name supposedly was given to that color (and mood) because of a Tom Waits song: 9th and Hennepin. Dark.

It is known by everyone that colors have influence in our emotions. I've been reading that since my early days in uni, for saying the least. But just so you know the reason I decided to make this badges was not that distant theoretical knowledge, it was Blue Ruin, Clementine, Eternal Sunshine, Montauk and its overrated sand. Someone has to have the job of naming colors, she said on that train. Why not me?

The badges are almost ready. I'm adjusting colors and designing the packaging. I'll keep you posted about this and I hope you like them.

"How happy is the blameless vestal's lot! The world forgetting, by the world forgot. 

Eternal sunshine of the spotless mind! Each pray'r accepted, and each wish resign'd."  

Alexander Pope.